Digital Marketing Strategist
1 week ago
About Liz Earle Beauty Co.
We are a dynamic beauty company seeking an experienced Senior Performance Marketing Executive to drive our digital marketing strategy. This is an exciting opportunity to join our Global Digital Acceleration function and contribute to our mission to deliver high-quality, converting traffic across No7 and Liz Earle e-commerce websites.
As a key member of our team, you will work closely with our agency and creative partners to support the performance marketing activation & optimisation across paid social and affiliates for Lizearle.com. Your primary responsibility will be to ensure the successful delivery of impactful performance marketing activity from planning to execution.
- You will create, review, and submit briefs in accordance with the commercial & brand calendar for agencies and network/affiliate partners, working closely with stakeholders to ensure all briefs & campaigns are delivered accurately and on-time.
- You will support affiliate channel expansion by building and developing relationships with potential partners across varying verticals into our Liz Earle and TikTok shop programs.
- You will work closely with brand marketing to deliver creative insights, ensuring the supply of on-brand, relevant assets that fuel our campaign setup and creative testing plan across multiple channels.
- You will promote our brands through accurate, compelling, and unmissable creative and copy as briefed to our internal design teams, ensuring all media assets are accurate, optimised, and engaging.
- You will support the daily optimisation of the channels towards set KPIs, regularly monitoring and leading on channel performance reporting to enable data-driven decisions and learnings for optimisation and high return on investment.
- You will utilise analytics tools to assess the effectiveness of performance marketing channels accurately and insightfully.
- You will partner with the wider Digital Marketing team to ensure all performance marketing activity is consistent with other channels for campaigns, new launches, and the BAU calendar, considering the end-to-end customer journey.
- You will represent performance marketing across all internal meetings and presentations.
- You will actively take a lead on sharing competitor activity, new ideas, and marketing developments/best practices for personal and channel development.
What You'll Need
- A strong understanding and successful track record of marketing activation in Paid Social and Affiliate channels.
- A growth mindset with strong attention to detail and a passion for test and learn.
- The ability to work under pressure effectively and efficiently, able to juggle priorities in a fast-paced environment.
- Strong interpersonal skills with the confidence to influence senior stakeholders.
- The ability to work closely and productively with internal partners and external agencies.
- Experience in working with analytics tools (GA4, Adobe Analytics), media partner ad platforms (Meta Ads Manager, Tiktok Ads Manager, etc.), and affiliate networks via agency or in-house.
- Data-driven but with a keen creative eye.
- Attention to detail is a must.
Our Offer
- An estimated salary of £60,000 per annum, commensurate with experience.
- Retirement Savings Plan.
- Enhanced maternity/paternity/adoption leave pay.
- Discretionary annual bonus.
- Generous discount on our own brands and partner businesses.
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and much more.
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