Senior Digital Marketing Strategist
3 weeks ago
About the Opportunity
We are seeking an experienced Senior Digital Marketing Strategist to join our team at Liz Earle Beauty Co. This role will focus on supporting the Global Digital Acceleration function by delivering high-quality, converting traffic across Paid Social and Affiliate channels.
Key Responsibilities
- Support the delivery of impactful performance marketing activity from planning to execution.
- Create, review, and submit briefs in accordance with the commercial and brand calendar for agencies and network/affiliate partners.
- Build and develop relationships with potential partners across varying verticals into our Liz Earle and TikTok shop programs.
- Work closely with brand marketing to deliver creative insights and supply on-brand, relevant assets for campaign setup and creative testing.
- Promote our brands through accurate, compelling, and unmissable creative and copy as briefed to internal design teams.
- Support the daily optimisation of channels towards set KPIs and regularly monitor and lead on channel performance reporting.
- Utilise analytics tools to assess the effectiveness of performance marketing channels accurately and insightfully.
- Partner with the wider Digital Marketing team to ensure all performance marketing activity is consistent with other channels.
- Represent performance marketing across internal meetings and presentations.
- Share competitor activity, new ideas, and marketing developments/best practice for personal and channel development.
Requirements
- A strong understanding and successful track record of marketing activation in Paid Social and Affiliate channels.
- A growth mindset with strong attention to detail and a passion for test and learn.
- Ability to work under pressure effectively and efficiently, juggling priorities in a fast-paced environment.
- Strong interpersonal skills with the confidence to influence senior stakeholders.
- Ability to work closely and productively with internal partners and external agencies.
- Experience in working with analytics tools, media partner ad platforms, and affiliate networks via agency or in-house.
- Data-driven, but with a keen creative eye.
What We Offer
- Retirement Savings Plan.
- Enhanced maternity/paternity/adoption leave pay.
- Discretionary annual bonus.
- Generous discount on our own brands and partner businesses.
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and more.
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