Head of Demand Generation
1 month ago
Job Title: Head of Demand Generation
Job Summary: We are seeking a highly experienced Head of Demand Generation to lead our global demand generation engine. The successful candidate will be responsible for developing and executing a comprehensive demand generation strategy across all channels, managing the demand generation budget, and leading a high-performing team.
Key Responsibilities:
- Develop and execute a comprehensive demand generation strategy across all channels (ABM, email, paid media, content, SEO/SEM, social, events, partners, etc.).
- Manage the demand generation budget and allocate resources effectively across different initiatives.
- Lead, mentor, and develop the demand generation team, fostering a culture of collaboration, innovation, and data-driven decision-making.
- Oversee the implementation and optimization of marketing automation and other demand generation technologies.
- Collaborate closely with sales, product, and customer success teams to ensure alignment and maximise pipeline impact.
- Track, measure, and analyse demand generation performance metrics, providing regular reports and insights to the leadership team.
- Stay up-to-date on industry best practices, emerging technologies, and competitive landscape to inform the demand generation strategy.
- Develop and implement customer marketing programs to drive upsells, cross-sells, and advocacy.
- Build and manage engagement with key partners to drive lead generation and revenue growth.
Requirements:
- 8+ years of experience in B2B demand generation, with at least 3+ years in a leadership role, preferably in a high-growth SaaS environment.
- Proven track record of building and scaling demand generation programs that deliver measurable results (pipeline growth, lead generation, revenue contribution).
- Deep understanding of account-based marketing (ABM) principles and best practices. Experience developing and executing successful ABM programs, particularly in the enterprise segment.
- Deep understanding of the SaaS business model, sales cycles, and marketing dynamics. Experience working with SaaS metrics and analytics.
- Proven experience developing and executing global marketing campaigns, with a strong understanding of localization best practices.
- Significant experience working with channel partners, resellers, and referral programs. Demonstrated ability to develop and implement effective partner marketing strategies.
- Experience developing and executing customer marketing programs to drive upsells, cross-sells, and advocacy.
What We Offer:
Fantastic benefits include remote first working, emphasis on learning and development, and career progression. We offer 23 days holiday (plus bank holidays) with 1 more day each year, volunteering days, company bonus, plus healthcare and incentive plan after 12 months.
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