Foodservice Brand Manager
6 days ago
Job Summary:
We are seeking a highly skilled Foodservice Brand Manager to join our team at McCormick & Company. As a Foodservice Brand Manager, you will be responsible for developing and executing marketing strategies to drive profitable brand growth for our Condiments and Herbs, Spices & Seasonings brands.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to drive brand awareness and sales growth.
- Collaborate with cross-functional teams to identify market trends, competitor activity, and consumer insights to inform brand strategies.
- Manage and track marketing budgets, ensuring accurate allocation and tracking of expenses across initiatives.
- Represent McCormick brands in customer meetings and presentations, confidently communicating category and consumer insights, brand plans, and new product development.
- Lead in preparing and delivering innovation sessions with customers, showcasing new product concepts and features.
- Oversee the development and implementation of new content and creative materials, working closely with agency partners.
- Plan and organize brand presence at trade shows and customer events, ensuring impactful brand representation and effective engagement with key stakeholders.
Requirements:
- Bachelor's degree in Marketing or a related field.
- Proven experience in brand management, preferably within the Foodservice or FMCG sector.
- Strong commercial acumen, with the ability to understand market dynamics, identify growth opportunities, and make data-driven decisions.
- Excellent verbal and written communication skills, with the ability to present confidently to various stakeholders.
- Proficiency in Microsoft PowerPoint and Excel.
- Experience with syndicated data resources, such as Nielsen, Mintel, and Lumina Intelligence.
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