Global Event Marketing and Strategy Lead

2 weeks ago

London, Greater London, United Kingdom Plentific GmbH Full time
Job Description

The Global Event Marketing and Strategy Lead will be responsible for developing and executing key marketing initiatives to drive user acquisition, retention, and revenue growth. This role will focus on event planning, digital marketing execution, and content creation, including website updates, email campaigns, and agency management.

You will lead internal and external events, webinars, partner marketing initiatives, and social media efforts while overseeing sales enablement and inbound marketing. Close collaboration with the sales team is essential to align marketing campaigns with business objectives and support revenue generation.

Key Responsibilities
  • Develop and execute event marketing plans for physical and digital formats aligned with company objectives.
  • Collaborate with cross-functional teams to manage event logistics, including venue selection, vendor management, and coordination.
  • Utilise online platforms to engage target audiences and drive attendance.
  • Create compelling event content such as blogs, marketing assets, promotional emails, and newsletters.
  • Manage event budgets and timelines, ensuring timely and cost-effective delivery.
  • Analyse event performance metrics and recommend improvements.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in events marketing roles, with a proven track record of driving significant user growth and revenue impact via events, trade shows, and digital campaigns.
  • Experience managing performance marketing campaigns across multiple channels, with a deep understanding of metrics, attribution models, and optimisation techniques.
Salary Range

£60,000 - £80,000 per annum

Benefits
  • A competitive compensation package
  • 25 days annual holiday
  • Flexible working environment, including the option to work abroad
  • Private health care for you and immediate family members, with discounted gym membership, optical, dental, and private GP
  • Enhanced parental leave
  • Life insurance (4x salary)
  • Employee assistance program
  • Company volunteering day and charity salary sacrifice scheme
  • Learning management system powered by Udemy
  • Referral bonus and charity donation if someone you introduce joins the company
  • Season ticket loan, Cycle to work, Electric vehicle, and Techscheme programs
  • Pension scheme
  • Work abroad scheme
  • Company-sponsored lunches, dinners, and social gatherings
  • Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal, etc.

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