Global Event Marketing Lead
1 week ago
About the Company:
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies.
About the Role:
This role involves defining marketing objectives and metrics for events, conducting post-event evaluations, reporting progress towards goals, and recommending optimization strategies. Regularly measuring event impact against KPIs to inform decision-making and enhance alignment with broader business goals is also a key responsibility.
Key Responsibilities:
* Develop and execute global event marketing strategy to drive lead generation and pipeline growth.
* Collaborate with sales team to identify opportunities for events.
* Work closely with account executives to ensure alignment of event marketing strategy with account plans.
* Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
Requirements:
* Minimum two years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
* Experience operating within B2B or B2G marketing ecosystems preferred.
* Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
* Occasional travel required, less than 20%.
Benefits:
We offer industry-leading compensation, generous equity, flexible time off, learning & development initiatives, excellent health insurance, and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
Estimated Salary: $80,000 - $110,000 per year, depending on experience.
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