Data Analyst

8 hours ago


Macclesfield, Cheshire East, United Kingdom Royal London Full time
Job Overview

We are seeking a skilled Data Analyst to join our team in Edinburgh or Alderley Edge office. As a Digital Insights Specialist, you will be responsible for analysing digital data to understand user behaviour and measure the effectiveness of our marketing initiatives.

About the Role

  1. Provide in-depth analysis and insight into customer interactions with Royal London's digital platforms.
  2. Collaborate with analysts, digital teams, and stakeholders to develop a measurement framework and process to evaluate Marketing, Sales, and Brand activities.
  3. Conduct end-to-end customer journey analysis to attribute marketing efforts to user outcomes.
  4. Deliver actionable insights to stakeholders to inform targeted communications and user experiences.

Your Skills and Experience

  • Proven experience in digital analytics with a strong analytical mindset.
  • Excellent analytical skills to interpret complex data and communicate findings effectively.
  • Strong knowledge of digital marketing technologies, including tag management, AB testing, and marketing automation.

What We Offer

  • A competitive salary of £50,000 - £65,000 per annum.
  • 28 days annual leave in addition to bank holidays.
  • An up to 14% employer matching pension scheme.
  • Private medical insurance.

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