Data Analyst
8 hours ago
We are seeking a skilled Data Analyst to join our team in Edinburgh or Alderley Edge office. As a Digital Insights Specialist, you will be responsible for analysing digital data to understand user behaviour and measure the effectiveness of our marketing initiatives.
About the Role
- Provide in-depth analysis and insight into customer interactions with Royal London's digital platforms.
- Collaborate with analysts, digital teams, and stakeholders to develop a measurement framework and process to evaluate Marketing, Sales, and Brand activities.
- Conduct end-to-end customer journey analysis to attribute marketing efforts to user outcomes.
- Deliver actionable insights to stakeholders to inform targeted communications and user experiences.
Your Skills and Experience
- Proven experience in digital analytics with a strong analytical mindset.
- Excellent analytical skills to interpret complex data and communicate findings effectively.
- Strong knowledge of digital marketing technologies, including tag management, AB testing, and marketing automation.
What We Offer
- A competitive salary of £50,000 - £65,000 per annum.
- 28 days annual leave in addition to bank holidays.
- An up to 14% employer matching pension scheme.
- Private medical insurance.
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