Digital Analytics Expert
9 hours ago
Salary: £55,000 - £65,000 per annum (dependent on experience)
About the Role:
This role is responsible for analysing digital data across various platforms to understand user behaviour, measure marketing initiatives, and identify opportunities for growth.
The ideal candidate will possess a strong analytical mindset, exceptional problem-solving capabilities, and a profound understanding of digital analytics tools and methodologies such as Google Suite.
We are seeking an experienced Digital Analytics Expert to join our team at Royal London.
Key Responsibilities:- Provide analysis and insight into how customers use Royal London's digital and online service platforms and tools to prioritise and drive optimisation.
- Collaborate with analysts to develop a measurement framework and process to measure Marketing, Sales, and Brand activities.
- Perform analysis of end-to-end customer journeys, attributing marketing efforts to user outcomes.
- Provide actionable insight to stakeholders that support targeted and personalised communications and user experiences.
- High level of experience in digital analytics.
- Excellent analytical skills and ability to relay data insights to stakeholders.
- Strong knowledge of digital marketing technologies, including tag management, AB testing and marketing automation.
- Working knowledge of web development, HTML, CSS, JavaScript, and SQL.
We are the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
We offer great workplace benefits, including 28 days annual leave, an up to 14% employer matching pension scheme, and private medical insurance.
We are an Inclusive employer.
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