Senior Marketing Effectiveness Consultant
2 days ago
As a Senior Marketing Effectiveness Analyst, you will be part of the Analytics & Effectiveness team, dedicated to enhancing marketing effectiveness through data-driven insights. Your primary responsibility will be to work hands-on with advanced analytical tools, building sophisticated models and delivering solutions that drive profit growth for clients.
Responsibilities
- Apply expert-level knowledge in econometrics, media tests, forecasting, and attribution to design and execute complex models
- Act as a strategic advisor to clients, developing measurement frameworks and test-and-learn roadmaps
- Conduct marketing and media effectiveness analyses, creating investment optimisation strategies and providing insight on emerging trends
- Lead data projects from start to finish, extracting, managing, and manipulating large datasets, and translating them into actionable insights
Requirements
- Strong background in econometrics and forecasting, with extensive experience in building and optimising models
- Proficiency in scripting languages (R, Python, SQL) for data manipulation and analysis
- Excellent data visualisation skills to present insights clearly to non-technical audiences
- Commercial acumen to translate complex models into practical recommendations for clients
Benefits
This role comes with a salary range of £55,000 - £75,000, including flexible working options, generous holiday allowance, and comprehensive benefits package.
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