Marketing Director

17 hours ago

London, Greater London, United Kingdom Singer Capital Markets Full time
About the Role

We are seeking a highly skilled Marketing Manager to lead our marketing efforts across Investment Banking and Markets. As a key member of our team, you will be responsible for developing and executing high-impact marketing strategies that drive business growth and commercial objectives.

Key Responsibilities
  • Develop and implement marketing plans that align with business objectives
  • Lead the responsibility for all marketing activity across Investment Banking and Markets
  • Collaborate with leadership and other business stakeholders to deliver high-impact marketing strategies
  • Build a deep understanding of the Singer Capital Markets brand, people, and product to deliver high-impact campaigns
  • Pro-actively collaborate with business peers to boost marketing's impact on Singer Capital Market's growth goals
  • Source insights on client and prospective audiences to build, challenge, and maintain a deep understanding of growth opportunities
  • Maintain a comprehensive view and understanding of relevant economic conditions and competitor sets to optimise marketing strategies
  • Be a valued partner to business leaders contributing to leadership, product, and planning decisions
  • Be accountable for generating regular and campaign-specific reporting
Requirements
  • Strong, creative, and highly developed strategic marketing skills
  • Strong team leadership skills with a keen interest in developing and rewarding careers for people within the marketing team
  • Expert practitioner adept at identifying, leading, and delivering results-driven marketing campaigns and solutions
  • Proven ability to generate fresh marketing solutions for multiple and, at times, competing business priorities concurrently
  • Experience using technology and market insights, CRM data, and client analytics to take a data-driven approach to determine the most effective marketing solutions
  • Impeccable planning and prioritisation skills with a desire to be accountable for results and the return on the marketing budget
  • Ability to work closely with external agencies for content & video curation, maximising budget and ability to seek opportunities for the best use of spend
  • Proven digital marketing experience with ability to efficiently create targeted content
  • Proven knowledge on B2B marketing strategy
  • Excellent creative writing and copy writing skills
Core Marketing Disciplines
  • Brand Management & Strategy – Singer Capital Markets and its sub brands Singer Social Impact and Singer Growth Economy
  • Digital Marketing – Email (Dotdigital), Website (experience with Wordpress preferable), Intranet Site (internal), Client Portal (SIREX)
  • Advertising (Below the Line and Above the Line, mainly in connection with Sponsorship activities)
  • Content Curation – Canva (experience preferrable), Powerpoint (experience with Upslide advantageous but not required), Word and Excel
  • Product Marketing
  • Analytics (CRM, Google Analytics, Social Media Analytics, Email Analytics)

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