Senior Marketing Manager
2 weeks ago
About the Role:
This is an exciting opportunity to join a leading events company in London as a Senior Website and Digital Marketing Officer. As a key member of the marketing team, you will be responsible for developing and implementing digital marketing strategies that drive engagement and conversions.
About Our Client:
Our client is a well-established player in the events industry. They specialise in events and have a robust marketing department based in London. The successful candidate will lead the marketing team, ensuring the portfolio's global events surpass all milestones and KPIs. Reporting into the Portfolio Director, and line managing a growing team of marketing executives, you'll be responsible for producing and implementing year-round marketing strategy at brand and event level, growing the event portfolio, working more effectively as a commercially focused marketing team and driving increased attendance and commercial success across the board.
Responsibilities:
* Leading the marketing team and setting a positive culture around excellence, innovation, collaboration and creativity.
* Managing the strategy, planning and execution of all marketing campaigns in line with project objectives with a commercial mindset.
* Setting data strategy and working with the research team to build data, segment, identify gaps, developing new data sources, and implementing a data build plan - focused on maximising engagement, qualified leads and conversion.
About You:
We are looking for a highly motivated and experienced Senior Website and Digital Marketing Officer who has a proven track record of delivering successful digital marketing campaigns. The ideal candidate will have outstanding attention to detail, be customer-centric, highly proactive and an excellent team leader with the ability to manage multiple projects to a high standard.
What We Offer:
* Competitive salary range of £54,000 - £66,000 per year
* Opportunity to work in a leading events company in London
* Vibrant company culture with a dynamic and innovative team
* International clients
* Unique opportunity to shape marketing strategies in the events sector
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