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Marketing Director

2 months ago

Kettering, Northamptonshire, United Kingdom Careerwise Full time
Job Description

**Careerwise** is seeking a seasoned Marketing Director to lead our digital B2B marketing efforts and drive performance across multiple channels.

You will be responsible for:

  • Developing a comprehensive marketing growth strategy to achieve company objectives and drive revenue
  • Enabling and driving lead generation and customer acquisition across multiple marketing channels
  • Leading and growing a team of marketing experts
  • Analyzing marketing campaigns performance and recommending changes to increase ROI
  • Collaborating with digital teams and partners to develop compelling marketing assets and content
  • Building relationships with our partners and marketing agencies
  • Driving and measuring company brand and market penetration
  • Coordinating marketing events

**Requirements and Qualifications:**

  • Proven B2B marketing experience
  • Broad exposure to various marketing channels and disciplines, including email marketing, account-based marketing, social media, digital marketing, and traditional marketing
  • In-depth understanding of digital marketing platforms, tools, and best practices
  • Conversion performance analysis and budgeting experience