E-commerce Growth Strategist

4 weeks ago


London, Greater London, United Kingdom TikTok Full time

About TikTok
TikTok is the leading destination for short-form mobile video. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About the team
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.

About the role
The Seller Incentive Strategy Manager will be responsible for developing, implementing, and managing incentive programs to drive seller performance and engagement. This role requires a strategic thinker with strong analytical skills and a deep understanding of sales dynamics and motivational techniques.

Incentive Program Development:
Design and develop comprehensive incentive programs that align with business goals and drive seller performance, including segmentation, life cycle management, A/B test, etc. Collaborate with cross-functional teams to ensure incentive programs are integrated with overall sales strategies.

Performance Analysis:
Analyze sales data to identify trends and areas for improvement. Monitor the effectiveness of incentive programs and make data-driven adjustments as needed.

Compliance and Best Practices:
Ensure all incentive programs comply with legal and regulatory requirements.

Reporting and Documentation:
Prepare regular reports on program performance and impact by building dashboards and regular business reporting. A bachelor's degree or higher is required, with a preference for those with over 3 years of experience in user growth, gamification, or related products in e-commerce.

Preferred Qualifications:
- Experience with SQL, Tableau, and other data analytics tools.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.



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