Marketing Manager for Shop Tab Campaigns

3 weeks ago


London, Greater London, United Kingdom TikTok Full time

About TikTok
TikTok is the leading destination for short-form mobile video. Our global headquarters are in Los Angeles and Singapore, and our offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About the Team

The mission of the EU Shopping Center Operation team is to increase awareness of Shop tab campaigns and develop marketing strategies for user engagement and experience enhancement purposes.

Job Responsibilities

As the Integrated Marketing Campaign Manager, you will be responsible for developing localized marketing and campaign strategies at Shop Tab. This includes defining the positioning of campaigns and developing marketing strategies both inside and outside the platform to enhance awareness of Shop tab campaigns and attract organic traffic.

You will design and execute awareness and communication plans for Shop tab, effectively integrating internal and external resources to expand shop tab influence and exposure through content creation, influencer collaborations, advertising, etc.

You will control the entire process of user insights, Shop tab campaign positioning, etc., and conduct digital analysis of marketing effectiveness for meticulous management.

You will possess strong creative ability, collaborate with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns and generate viral marketing effects.

Excellent English communication and writing skills are required, capable of collaborating with international teams to drive global marketing efforts.

Preferred Qualifications

Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness.

Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.



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