Shopping Centre Marketing Manager

3 weeks ago


London, Greater London, United Kingdom TikTok Full time
About TikTok

TikTok is the leading destination for short-form mobile video, with a global presence and a team of talented professionals working together to drive innovation and growth.

About the Team

The EU Shopping Center Operation team is responsible for increasing awareness of Shop tab campaigns and developing marketing strategies to enhance user engagement and experience.

Job Description

We are seeking a highly skilled Marketing Manager - Shop Tab to join our team. As a key member of our marketing team, you will be responsible for developing localized marketing and campaign strategies to increase awareness of Shop tab campaigns and attract organic traffic.

Key Responsibilities:

  • Develop and execute awareness and communication plans for Shop tab, integrating internal and external resources to expand shop tab influence and exposure.
  • Design and execute marketing strategies to enhance awareness of Shop tab campaigns and attract organic traffic.
  • Collaborate with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns.
  • Conduct digital analysis of marketing effectiveness to drive data-driven decision making.

Requirements:

  • Bachelor's degree or above, with at least 3 years of experience in e-commerce marketing or a related field.
  • Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.


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