Shopping Centre Marketing Manager

2 weeks ago

London, Greater London, United Kingdom TikTok Full time
About TikTok

TikTok is the leading destination for short-form mobile video, with a global presence and a team of talented professionals working together to drive user engagement and experience enhancement.

About the Team

The EU Shopping Center Operation team is responsible for increasing awareness of Shop tab campaigns and developing marketing strategies to enhance user engagement and experience.

Job Description

We are seeking a highly skilled Integrated Marketing Campaign Manager to join our team and develop localized marketing and campaign strategies at Shop Tab.

As a key member of our team, you will be responsible for:

  • Defining the positioning of Shop tab campaigns and developing marketing strategies to increase awareness and attract organic traffic.
  • Designing and executing awareness and communication plans for Shop tab, integrating internal and external resources to expand shop tab influence and exposure.
  • Conducting digital analysis of marketing effectiveness and controlling the entire process of user insights and Shop tab campaign positioning.
  • Collaborating with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns and generating viral marketing effects.

Requirements:

  • Bachelor's degree or above, with at least 3 years of experience on ecommerce platforms or awareness.
  • Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.

We are looking for a highly skilled and creative professional who can drive global marketing efforts and collaborate with international teams. If you have a strong background in marketing and a passion for driving user engagement and experience, we encourage you to apply for this exciting opportunity.

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