Strategic Marketing Leader EU Portfolio
2 days ago
We're on the lookout for a talented Marketing Director to join our team at Foodsteps, a company dedicated to accelerating the food industry's journey to net zero emissions. As a key member of our executive team, you'll be responsible for developing and executing a comprehensive marketing strategy that drives growth and positions our brands as industry leaders.
This exciting opportunity allows you to leverage your skills in leadership, strategy, execution, and tracking/reporting to make a significant impact. You'll have the chance to collaborate with senior leadership, develop innovative marketing campaigns, and monitor industry trends to stay ahead of the competition.
About the Job- Leadership:
- Drive a high-performing marketing team, fostering collaboration and professional development
- Provide strategic direction to the Senior Leadership Team, ensuring alignment with Sales, Product, and Customer Success
- Communicate effectively with stakeholders, ensuring seamless coordination and goal achievement
- Strategy:
- Design and implement an insight-driven marketing strategy, focusing on brand awareness, lead generation, and customer engagement
- Work closely with senior leadership to align marketing initiatives with business objectives and secure cross-functional buy-in
- Identify new market opportunities, customer segments, and emerging trends to drive revenue and growth
- Execution:
- Oversee the development and execution of demand generation campaigns across various channels, including paid ads, events, email, social media, content, and PR
- Ensure consistent branding and messaging across all marketing touchpoints
- Stay up-to-date with industry trends and competitors, adjusting our messaging and distribution strategies accordingly
- Tracking & Reporting:
- Establish KPIs and success metrics to measure marketing effectiveness
- Provide data-driven insights and recommendations to senior leadership, informing future marketing initiatives
- Effectively manage the marketing budget, optimising resource allocation for maximum ROI
- At least 7 years of experience in B2B marketing, preferably in a fast-paced environment
- Able to balance commercial and creative aspects of marketing, prioritising revenue growth and brand awareness
- Passionate about climate-tech and its potential for positive change
- An estimated salary of £80,000 - £110,000 per annum, based on experience
- London location, with the option to work from home 2-3 days a week
- A comprehensive benefits package, including 27 paid holiday days, flexible working, volunteering days, and climate perks travel days
- A modern office in Whitechapel, London with plenty of amenities and working spaces
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