Strategic EU Category Marketing Lead
6 days ago
We are seeking a highly skilled Strategic EU Category Marketing Lead to drive marketing support for strategic brands and programs across the EU Store. As part of this mission, we aim to expand our Traffic team to efficiently manage and prioritize marketing requests from various business units.
About the RoleThis role will play a key part in managing and expanding the Strategic Activations program across EU Product Families. You will be responsible for defining and executing the strategy to use our traffic channels to drive customers to relevant brands and programs.
Main Responsibilities- Manage and lead the Strategic Activations team, providing guidance and support to team members
- Oversee the intake process for marketing requests from Retail, 3P, and other teams across all EU Stores categories
- Develop and execute marketing plans for branded activations, seasonal programs, and feature launches
- Implement marketing strategies to drive customer engagement and sales across Amazon's managed channels
- Lead collaboration efforts with Content & Design, Channel, and Business teams to ensure effective campaign delivery and measurement
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Knowledge of project management tools
The estimated salary range for this position is £80,000 - £110,000 per annum, depending on experience and qualifications.
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