Senior Content Strategist

2 months ago

Bristol, Bristol, United Kingdom Motability Operations Full time
About The Role

Motability Operations is seeking a highly skilled Senior Content Executive to join our team in Bristol on a full-time, permanent basis. The successful candidate will work closely with the Creative Producer and Digital Marketing Executive to develop and execute our ambitious brand and content strategy.

Key Responsibilities
  • Tone of Voice: Develop and apply the new Motability Operations tone of voice across all content and touchpoints, ensuring consistency and adherence to guidelines.
  • Content Strategy: Take the lead on developing our content strategy, aligning with business needs and goals, and refining existing media and content types.
  • Advertorial and Thought Leadership: Write and commission high-quality content for use by the company or PR teams.
  • PR Strategy: Engage with a PR agency to create and deliver a strategy that allows us to proactively get our voice into the media.
  • Campaigns and Projects: Work with stakeholders to gather information, formulate briefs, and create engaging campaign journeys, communications, and content for target audiences.
  • Product Content: Deliver content that optimizes the user experience on our websites.
  • Knowledge Base: Set up key insights working groups with MI, Insight, and Customer Experience teams to generate content.
About You

We are looking for a strategic creative thinker who can come up with concepts and campaigns that captivate and convert. You should be able to take a big-picture approach while paying attention to details and be comfortable with delivering multiple fast-moving projects.

You should be a skilled storyteller who enjoys writing and creating content that audiences love. You should be able to turn concepts and data into compelling activations.

You should be curious and collaborative, with a talent for driving collaboration to produce best-in-class work.

Minimum Criteria
  • Proven track record of campaign creation
  • Excellent content marketing skills
  • Extensive experience in copywriting or journalism
  • Ability to crystallize analysis into compelling thought leadership pieces
  • Talent for translating brand values and identity into stories
  • Social media experience in a business setting
  • Experience of agency management (PR particularly desirable)
  • Exceptional stakeholder management
  • Strong researching and organizational skills
  • Good time management and multitasking skills
About The Company

Motability Operations is a unique organization that combines a strong sense of purpose with a real commercial edge. We provide worry-free mobility solutions to over 630,000 customers and their families across the UK. We are the largest car fleet operator in the UK and work with a network of around 5,000 car dealers and all the major manufacturers.

We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

Our values are at the heart of everything we do: We find solutions, We drive change, and We care.

Benefits
  • Competitive reward package including an annual discretionary bonus
  • 15% non-contributory pension (9% non-contributory pension during probation period)
  • 28 days annual leave with option to purchase and sell days
  • 1 day for volunteering
  • Funded Private Medical Insurance cover
  • Electric/Hybrid Car Salary Sacrifice Scheme and Cycle to Work Scheme
  • Life assurance at 4 times your basic salary
  • Funded health screening for over 50s
  • Voluntary benefits: charitable giving, critical illness insurance, dental insurance, health and cancer screenings for you and your partner, discounted gym memberships, and season ticket loans
  • Employee Discount Scheme with an app to save on the go
  • Free access to healthcare apps such as Peppy, Unmind, Aviva Digital GP, and volunteering app on Hand for all employees
  • Generous family leave policies

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