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Senior Content Strategist

2 months ago

Bristol, Bristol, United Kingdom Motability Operations Full time
About The Role

Motability Operations is seeking a Senior Content Executive to join our team in Bristol on a full-time, permanent basis. The successful candidate will work alongside the Creative Producer and Digital Marketing Executive to develop and execute our ambitious brand and content strategy.

Key Responsibilities
  • Tone of Voice: Develop and apply the new Motability tone of voice across all content and touchpoints, ensuring consistency and adherence to guidelines.
  • Content Strategy: Lead the development of our content strategy, aligning with business needs and goals, and refining existing media and content types.
  • PR Strategy: Engage with a PR agency to create and deliver a strategy that showcases our voice in the media.
  • Campaigns & Projects: Collaborate with stakeholders to gather information, formulate briefs, and work with creatives to ideate concepts and create engaging campaign journeys.
  • Product Content: Deliver content that optimizes the user experience on our websites.
  • Knowledge Base: Set up key insights working groups with MI, Insight, and Customer Experience teams to generate content.
About You

We're looking for a strategic creative thinker who can develop concepts and campaigns that captivate and convert. You should be able to take a big-picture approach while paying attention to details, and be comfortable with multiple fast-moving projects.

You'll be a skilled storyteller who can turn concepts and data into compelling activations, and be able to drive collaboration to produce best-in-class work.

Minimum Criteria
  • Proven track record of campaign creation
  • Excellent content marketing skills
  • Extensive experience in copywriting or journalism
  • Ability to crystallize analysis into compelling thought leadership pieces
  • Talent for translating brand values and identity into stories
  • Social media experience in a business setting
  • Experience of agency management (PR particularly desirable)
  • Exceptional stakeholder management
  • Strong researching and organizational skills
  • Good time management and multitasking skills
About The Company

Motability Operations is a unique organization that combines a strong sense of purpose with a commercial edge. We provide worry-free mobility solutions to over 630,000 customers and their families across the UK, and pride ourselves on delivering outstanding customer service.

We're an inclusive employer with a hybrid working environment, and we accommodate part-time and flexible working requests where possible.