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Head of Growth Demand Generation
2 months ago
We are seeking a highly skilled Head of Growth Demand Generation to join our team at DT Resourcing Ltd. As a key member of our organization, you will play a crucial role in shaping and promoting our brand, driving global airport demand generation, and developing comprehensive marketing strategies to achieve business objectives and drive growth.
Key Responsibilities- Define and Develop Client Voice and Aesthetic: Develop and execute a cohesive B2B brand strategy, driving global airport demand generation and campaign execution.
- Develop and Execute Comprehensive Marketing Strategies: Identify and communicate our market proposition, clearly defining key customer segments, their personas, and value we can deliver.
- Deliver Rebrand and Create Compelling B2B Content: Ensure our messaging accurately reflects our business tone and appropriately represents all platforms, creating compelling B2B content across various mediums to engage and attract partners.
- Design and Deliver Content: Support sales teams with impactful presentations, talks, workshops, and exhibitions, developing a deep understanding of all our platforms and effectively communicating the benefits to our customers.
- Manage Social Media Channels: Grow engagement and create positive impressions around our brands and technology, conducting market research to identify trends, opportunities, and competitor strategies to inform marketing initiatives.
- Ensure Brand Consistency: Implement and manage demand generation campaigns to generate high-quality leads for the sales team, developing and implementing strategies to increase customer engagement and retention through targeted marketing efforts.
- Proven Track Record in B2B Marketing: Proven experience in B2B marketing, particularly within the enterprise solutions sector, focusing on rebranding, segmentation, and demand generation.
- Previous Development and Execution of Comprehensive Marketing Strategies: Previous development and execution of comprehensive marketing strategies that align with business goals and drive growth.
- Experience Producing Engaging Content: Experience producing engaging content across multiple formats and platforms.
- Strong Leadership Skills: Strong leadership skills with experience in leading cross-functional teams, managing marketing initiatives, and mentoring junior team members.
- Excellent Written and Verbal Communication Skills: Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and build relationships with stakeholders.
- Ability to Succeed in a Fast-Paced Environment: Ability to succeed in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Familiarity with Marketing Automation Tools: Familiarity with marketing automation tools, CRM systems, and social media platforms to drive marketing initiatives.
