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Digital Marketing Strategist

3 weeks ago


Pulborough, West Sussex, United Kingdom AlcoDigital Limited Full time

About Us

AlcoDigital Limited is a forward-thinking company that is making waves in the industry.

We are seeking an innovative and driven professional to join our dynamic team as a Digital Marketing Strategist. The role will involve crafting and executing a comprehensive social media strategy that aligns with our brand's goals and values.

The ideal candidate possesses a strong understanding of key social media platforms and trends, bringing expertise in content creation, analytics, and audience growth as well as having a solid understanding of the full range of Google PPC and Merchant Centre platforms.

The estimated salary for this position is £45,000 per annum, plus opportunities for professional development and training.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
  • Create, curate, and manage engaging content across various social media platforms including text, images, and video.
  • Monitor, analyze, and report on the performance of social media campaigns using analytics tools.
  • Engage with audiences by responding to comments and messages promptly to enhance customer relations.
  • Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
  • Stay up-to-date with the latest trends and best practices in social media marketing and SEO.
  • Manage PPC advertising and digital media budgets to maximize return on investment.

Requirements:

  • Substantive experience managing Google's platform including multiple Merchant Centre and AdWords Campaigns.
  • Proven work experience as a Social Media Manager or similar role with a strong portfolio.
  • In-depth knowledge of various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  • Excellent written and verbal communication skills with a passion for storytelling.
  • Creative mindset with an ability to generate engaging content that resonates with target audiences.
  • Strong organizational skills and ability to manage multiple projects simultaneously.

Benefits:

  • Competitive salary with opportunity to grow the role.
  • Opportunities for professional development and training.
  • Generous paid holiday and fully paid sick leave.