Senior Marketing Business Partner

3 weeks ago

London, Greater London, United Kingdom NatWest Group Full time
Key Responsibilities

As our Marketing Business Partner in Corporate & Institutional Banking, you will be responsible for leading the marketing strategy and execution for our corporate and institutional customer businesses.

Main Responsibilities:

  • Lead a team of marketing professionals by translating the Corporate & Institutional Banking (CIB) business strategy and commercial outcomes into plan, budget, and execution
  • Develop and implement marketing strategies to support the strategy and commercial objectives of the CIB business
  • Support the Marketing Director, C&I to drive the overall C&I marketing strategy, bringing together the three businesses, customer goals, and journeys to deliver a customer-first marketing strategy
  • Lead engagement with senior business leaders on converting business Objective Key Results into a customer-centric strategy with clear activation plans

Key Priorities:

  • Providing insight to business stakeholders on marketing strategy, including annual business planning, marketing campaigns, and proposition exploration and development
  • Leading and developing a professional, capable, and engaged team to meet the needs of the business and customers
  • Driving greater visibility of Return on Investment for marketing spend across CIB marketing plans
  • Delivering accurate and reliable profiling for the broad spectrum of customers within our Corporate, Institutional, and Markets businesses, allowing for personalized marketing interventions to be deployed to the appropriate decision-maker within the business
  • Delivering against commercial goals through direct and response marketing, developing a consistent approach across the bank

Requirements:

  • Strong influencing and stakeholder engagement levels at a senior level, with knowledge and application of marketing strategies and leadership
  • Comprehensive end-to-end understanding of the commercial sales funnel and customer lifetime value
  • Marketing experience within a large matrix organization and knowledge of the banking industry, regulatory, and commercial environment, specifically corporate and institutional banking
  • Marketing technical expertise, including Global Corporates, Sovereign Wealth Funds, Real Money Funds, Global Insurers, Non-Bank Financial Institutions, Structured Finance, and Markets
About the Role

This is an exciting opportunity to join our team at NatWest Group as a Marketing Business Partner in Corporate & Institutional Banking.

You will have the opportunity to lead a team of marketing professionals and develop and implement marketing strategies to support the strategy and commercial objectives of the CIB business.

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