Customer Experience Strategist

3 weeks ago


High Wycombe, Buckinghamshire, United Kingdom MINT VELVET Full time

Be the driving force behind Mint Velvet's customer-centric approach as the Customer Experience Strategist. In this pivotal role, you will develop and implement a comprehensive CRM strategy that fosters meaningful relationships, boosts sales, and elevates brand loyalty.

About the Role:
  • Design and execute a data-driven CRM strategy that drives customer acquisition, retention, and lifetime value.
  • Lead the segmentation of our customer database to ensure targeted campaigns and maximize engagement.
  • Utilize campaign analysis, customer feedback, and industry trends to optimize performance and stay ahead of competitors.
  • Develop and implement a direct mail strategy that resonates with our audience.
  • Ensure all channels are optimized for accessibility and embody our brand tone and ethos.
  • Identify and implement CRM technology that supports our growth strategy.
  • Manage and motivate the CRM team to drive high performance and continuous improvement.
About You:
  • Proven experience in a similar role with a track record of driving commercial growth and customer engagement.
  • Excellent project management skills with the ability to juggle multiple workstreams and deadlines.
  • Strong analytical skills with expertise in CRM and digital marketing platforms.
  • Ability to adapt to changing priorities and lead by example.
What We Offer:
  • Competitive starting salary and exciting career prospects in a fast-paced business.
  • 25 days holiday plus bank holidays and an additional day off on your birthday.
  • Company-funded private health insurance and access to Smart Health services.
  • Discretionary bonus scheme, 50% staff discount, and interest-free season ticket loan.
  • Bespoke induction support and ongoing development to help you thrive in your new role.


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