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Performance Marketing Lead

2 months ago

London, Greater London, United Kingdom Stotle Ltd Full time

**Unlock the Potential of Business and Government Collaboration**

We're seeking a highly motivated and strategic Demand Generation Manager to spearhead full-funnel campaign tactics, performance marketing, and demand waterfall initiatives for Stotle Ltd.

**Key Responsibilities:**

  • Scrutinize and experiment with our website's paths to conversion to optimize user experience
  • Deeply understand and effectively report on the impact of owned channels across the full funnel using our CRM
  • Assist the Growth and Sales teams by identifying and implementing new strategies and tactics to achieve better results based on report findings
  • Collaborate with the Growth and Sales teams on Account-Based Marketing initiatives for increased lead generation, conversion, and expansion
  • Develop and execute paid digital campaigns, leveraging expertise in SEO and paid media tactics

**Requirements:**

  • 3+ years of experience in demand generation, campaign management, or performance marketing in B2B SaaS
  • Deep understanding of digital marketing strategies, marketing automation, email marketing tactics, and lead management
  • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner
  • Strong copywriting and content development skillset and experience
  • Creative and adaptive, with a data-driven and outcome-focused approach

**What We Offer:**

  • A generous health cash plan covering dental, optical, physical therapy, consultations, etc.
  • A personal health, wellness, and development allowance of £130/month
  • 25 days vacation + bank holidays
  • A hybrid working environment with 1-2 days in office
  • A work-from-home setup budget of £400

**Join Our Team:**

We're looking for curious, ambitious individuals who love to learn and want to be part of building something special. If you're passionate about driving business growth and collaboration, we'd love to hear from you.