Brand Communication Director

4 weeks ago


Reading, Reading, United Kingdom Three Full time

Job Overview

We are seeking a highly skilled Brand Communication Lead to join our team at Three. This is a critical role that will play a key part in realising our ambitious direction for the Three brand.

The successful candidate will be responsible for leading our brand and product marketing across all channels to deliver the impact we need. This will involve managing a team of 3 reports and setting the standards for amazing creative and comms execution in brand and product comms.

The ideal candidate will have a passion for brilliant, creative marketing and will be able to work collaboratively across the business with stakeholders up to Director level in propositions, new products, go to market & trading.

Key Responsibilities

  • Work with the Head of Marketing Communications and Marketing Communications LT to realise marketing vision and execute through the line marketing plan.
  • Lead all brand and product marketing work, managing team and agency resource and creating an inspiring and motivating environment.
  • Work collaboratively across the business with stakeholders up to Director level in propositions, new products, go to market & trading to gain deep understanding of Three's offering and to ensure support and buy in for your comms plans.
  • Lead your team, inspiring them to do their best work in a brilliant work environment.
  • Manage multi-million-pound media and production budgets reviewing on an ongoing basis that the right budget is allocated to drive optimum results.
  • Work collaboratively with senior channel leads to ensure work is joined up and delivers the most effective ongoing comms experience for our customers and future customers.
  • Deliver key projects as part of the Marketing Comms LT, with a focus on people and creativity.

Requirements

  • Marketing Leader with the ability to motivate, inspire and direct your own team whilst having a positive influence on the wider organisation.
  • Extensive experience in developing and delivering groundbreaking and effective integrated communications activity and campaigns to drive brand & business growth.
  • Comfortable leading multiple and complex projects encompassing comms planning, creative, media, through the line execution and appropriate effectiveness measurement.
  • Clear and proven experience leading creative process from brief to production and delivery including large multi-channel campaigns with production budgets ranging up to £1m+ Multichannel production projects including TV.
  • Strong understanding of media and comms planning principles to achieve exceptional results both from an effectiveness/ cut through perspective and to ensure efficient allocation of media budgets.
  • Strong knowledge of modern media landscape and the strengths and weakness of different channel approaches to deliver results. Ability to elevate media and comms plans through creativity to punch about their weight a must.
  • Experience working with multi agency set ups and taking a lead in managing the overall output across media, creative and production.

Desirable Skills

  • Ability to work collaboratively and influence teams across propositions, products, trading, finance, and channel as well as senior stakeholders across the business.
  • Exceptional creative eye with experience developing successful new brand and product work across all channels.
  • Creative thinker with a strong POV and ability to spot new and innovative ways to solve comms challenges and able to motivate agency partners to deliver.
  • Able to identify and deliver key brand projects (working with Head of Marketing Comms and Strategy Lead) through the team (refreshing brand assets, providing guidance to the wider business, support with prop development etc.).

Benefits

  • The salary range for this role starts at £53,760, the exact salary will differ by job and experience.
  • A car allowance, a performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
  • Hybrid working between your home (2-3 days a week) and our brand new Reading HQ office at Green Park (2-3 days a week).
  • 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service.
  • Private Medical Insurance, Life Assurance and Income Protection.
  • Free mobile phone package & unlimited sim-card.
  • Free on-site car parking.
  • Plus lots more including wellbeing and learning & development benefits.

We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to diversity and inclusion and believe that a diverse workforce is essential to our success.

How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact details].



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