Senior Brand Activation Director

4 weeks ago


Reading, Reading, United Kingdom Pierre Fabre Group Full time

Your Mission

In close collaboration with sales teams, you will be responsible for developing and implementing local marketing strategies that meet turnover and profit margin objectives while respecting allocated operating budgets and aligning with global marketing strategy.

Key Responsibilities

  • Develop local marketing strategy and omni-channel marketing activation plans
  • Ensure correct adaptation of the brand image and values locally
  • Adapt customer profiles targeted by the brand to the local market and define their journeys
  • Contribute to defining the brand global strategy and provide feedback on local market needs
  • Develop digital strategy in line with corporate guidelines and ensure a good return on investment
  • Measure performance of omni-channel marketing action plans and propose plans for improvement
  • Lead and supervise the team, develop skills, and manage performance at an individual and collective level

About You

You will be a highly motivated and experienced marketing professional with a strong understanding of local market needs and a proven track record of developing and implementing successful marketing strategies.



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