Casino CRM Strategist UK
20 hours ago
About GIMO Global Interactive Marketing Online Ltd:
We are a leading online marketing agency specialising in all aspects of iGaming, Sports Betting, Poker, and Casino industries. Our team works closely with global gaming brands such as NetBet to deliver exceptional online experiences.
The Role:
As a Casino CRM Strategist, you will be responsible for creating, managing, and optimising the casino CRM strategy for the UK market. This is an exciting opportunity to prioritise customer focus and proactively improve the user experience.
You will work closely with relevant departments to ensure that all campaigns perform best and achieve our company objectives. Your key responsibilities will include:
- Creating strategies for conversion, retention, and reactivation for our casino product
- Executing CRM campaigns and monitoring segmented and targeted campaigns
- Improving the customer experience by measuring ROI, prioritising resources, and optimising costs
- Working with data to gain visibility into KPIs and evaluate customer segmentation
Benefits:
- Estimated salary: £55,000 - £65,000 per year
- Hybrid working (3 days in office/ 2 days remote)
- Work from abroad up to 4 weeks/year
- End of year discretionary Bonus
- Pension Scheme
- Private Health Insurance
- Pizza and drinks every Friday
- Perkbox
- Employee Wellbeing
- Learning and Development Programmes
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