CRM Strategist
16 hours ago
Tribal Tech - The Digital, Data & AI Specialists is seeking a CRM Strategist to lead the development and implementation of our CRM strategies across email, SMS, and in-app messaging. As a key member of our team, you will drive engagement, retention, and growth for our clients by creating highly personalized experiences that build brand loyalty and optimize customer journeys.
Key Responsibilities:
- Develop and execute a comprehensive CRM strategy that aligns with business objectives.
- Manage end-to-end campaigns, including segmentation, targeting, testing, and reporting.
- Build and optimize customer journeys to ensure a seamless and engaging user experience across all touchpoints.
- Analyze customer data to understand behaviors, preferences, and trends.
- Leverage customer data to create dynamic, personalized campaigns that drive engagement and enhance the customer experience.
- Develop automated workflows to streamline and enhance CRM processes using tools like Salesforce or HubSpot.
- Regularly measure and report on campaign performance metrics, including open rates, CTRs, conversions, and ROI.
- Work with cross-functional teams to ensure all CRM communications align with brand tone, style, and strategic objectives.
Requirements:
- 2-5 years of experience in CRM management, preferably within a digital or marketing agency environment.
- Strong working knowledge of CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar).
- Highly proficient in data analysis with experience using tools like Google Analytics, Excel, and data visualization platforms (e.g., Tableau).
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Possess excellent written and verbal communication skills with a knack for crafting engaging messages and presenting data insights.
- $60,000 - $80,000 per annum.
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