UK Casino Marketing Manager

2 days ago


London, Greater London, United Kingdom GIMO Global Interactive Marketing Online Ltd Full time

About GIMO Global Interactive Marketing Online Ltd:

We are a UK-based online marketing agency specialising in all aspects of iGaming, Sports Betting, Poker, and Casino industries. Our team has been established since 2006 and has worked closely with leading global gaming brands such as NetBet.

The Job:

We are looking for a skilled Casino CRM Strategist to join our team. As a key member, you will be responsible for developing and implementing a comprehensive CRM strategy for our casino product in the UK market. Your primary objective will be to enhance customer engagement and drive business growth through effective campaign execution.

Your Key Responsibilities Will Include:

  • Developing long-term plans to optimise the user experience and increase ROI
  • Working closely with departments to ensure successful campaign execution
  • Monitoring and testing user experience to identify areas for improvement
  • Providing analysis of the competition and sharing insights with the team

Key Skills and Qualifications:

  • Proven CRM experience in a similar role, ideally in both sports betting and gaming environments
  • Knowledgeable of the UK market trends
  • Experience using Optimove or similar platforms
  • Data focused and ROI driven

Benefits:

  • Estimated salary: £60,000 - £70,000 per year
  • Hybrid working (3 days in office/ 2 days remote)
  • Work from abroad up to 4 weeks/year
  • End of year discretionary Bonus
  • Pension Scheme
  • Private Health Insurance
  • Pizza and drinks every Friday
  • Perkbox
  • Employee Wellbeing
  • Learning and Development Programmes


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