Regional Marketing Manager
3 weeks ago
We are seeking an experienced Regional Marketing Manager to join our EMEA team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive go-to-market and account-based marketing plans to drive regional demand generation and growth through new business leads and existing customer accounts.
The ideal candidate will have a proven track record of successful online marketing campaigns and experiments, with a strong background in digital marketing and inbound campaigns. You will work closely with commercial partners to understand fully our customers and refine programs according to their needs to achieve shared goals.
Key Responsibilities:
- Develop and deploy strategic go-to-market and account-based marketing plans across multiple tactics including email, content syndication, display ads, free events, sponsorships, and social media channels to achieve revenue targets.
- Partner and collaborate closely with sales managers to understand customer needs and deliver marketing plans that reflect the customer journey and buying cycle.
- Assess campaigns using data and analytics platforms to improve campaign effectiveness and use of digital techniques and processes.
- Utilize and leverage current digital tools including in-house AI, Customer Data Platforms, and CRM systems (Marketo) to create messaging that resonates with our customers and drive better understanding of audience experience and segmentation and lead quality.
Requirements:
- Minimum 5 years of experience implementing and managing marketing and demand generation campaigns.
- High competency in digital marketing and inbound campaigns.
- Good interpersonal and negotiation skills are required with a track record of driving measurable and meaningful business results.
Estimated Salary: $120,000 - $180,000 per year.
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