Regional Marketing Specialist

18 hours ago


London, Greater London, United Kingdom Varonis Full time
Job Description

We are seeking a talented and experienced Field Marketer to oversee the success of marketing initiatives for a particular region in the UK. As a Regional Marketing Specialist, you will be responsible for developing, managing, and executing field and channel marketing programs and campaigns that drive pipeline growth.

Salary: £60,000 - £80,000 per annum, depending on experience

Location: London, UK or remote

Job Responsibilities:

  • Strategically develop and execute field and channel marketing programs and campaigns
  • Provide strategic planning insight to Sales on marketing activities for the sales cycle: lead generation, opportunity creation, deal movement, and deal close
  • Work closely with Channel and Alliance sales teams to create partner marketing strategy and plan to revenue and pipeline goals
  • Serve as primary marketing liaison and point of contact for regional sales organisation, working cross-functionally with departments on marketing campaigns
  • Own event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics, and booth attendance
  • Monitor, measure, and report on effectiveness of field & channel marketing programs to key stakeholders while identifying areas for optimization and improvement

Requirements:

  • 5-8 years of experience in regional field marketing role, ideally supporting direct, enterprise sales force in technology industry
  • Knowledge and experience in building and executing marketing plans and communications programs
  • Experience in managing marketing program logistics and details associated with execution
  • Ability to interface with all levels in Sales organisation, including sales reps, tech consultants, regional managers, and senior leadership
  • Knowledge of marketing processes, marketing automation, and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus


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