Regional Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Yext Full time
Job Description

We are seeking a highly experienced Senior Field Marketing Manager to drive marketing efforts in Northern Europe. As a key member of our team, you will be responsible for executing high-touch marketing plans that drive customer and prospect engagement with target audiences.

Your primary objective will be to align with the corporate campaign framework, partner closely with revenue leaders, global marketing peers, and other stakeholders to land and expand programs that support quarterly sales and growth targets for Northern Europe.

Key Responsibilities:
  • Support the field marketing plan to meet pipeline objectives, ensuring alignment with regional targets, global marketing strategy, and priority focuses.
  • Own the pipeline goal for your assigned area and drive the execution of marketing programs designed to meet the pipeline goals.
  • Act as the main point of contact for Sales in your area, building and nurturing a trusted working partnership to over-communicate, influence, and gain alignment on marketing plans.
  • Activate field marketing tactics such as events, email, sales plays, mailers, and ABM in alignment with and leveraging global marketing initiatives and assets.
  • Partner with campaigns and digital marketing teams to activate campaign extensions and sales plays.
  • Work with the localization team to plan and execute content localization strategy and review localized content, providing feedback to ensure high-quality localized content.
  • Execute regional events and partner with Corporate Events to deliver best-in-class field event programs, including running owned and sponsored events (in-person and virtual), and supporting internal events where needed.
  • Manage the field marketing budget to maximize return on investment within your resource allocation.
  • Be the marketing 'voice of the region', creating a feedback loop with global stakeholders on regional nuances, needs, and unique marketing opportunities for the region.
  • Partner with content and localization marketing to ensure all content is accurate and resonates with local audiences.
  • Support and influence region-relevant content and media that engages and attracts new customers.
Requirements:
  • Bachelor's Degree in a related field.
  • 8+ years of experience in a role or domain (regional marketing, integrated marketing, field marketing).
  • 3+ years of experience working in high-tech, B2B SaaS software, or technology companies.
  • Experience building and managing B2B multi-channel marketing programs - including ABM, content, product marketing, events, paid media, creative, and performance tracking.
  • Demonstrated success owning the strategy, framework, development, and execution plans for major field marketing, demand generation, and executive programs.
  • Analytical mindset with the ability to use data to make decisions, continually optimize performance, and determine future investments.
  • Ability to manage multiple projects simultaneously and drive them to completion.
  • Ability to travel for events and campaigns as needed.
  • Exceptional prioritization and project management skills.

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