Regional Marketing Manager
4 hours ago
We are seeking a talented and experienced Field Marketer to join our marketing team in EMEA. In this role, you'll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events.
This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes to pipeline growth.
Key Responsibilities:
- Strategic Planning: Develop, manage, and execute field and channel marketing programs and campaigns.
- Marketing Liaison: Provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
- Channel Marketing Strategy: Create partner marketing strategy within the region and plan to revenue and pipeline goals.
- Event Execution: Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics, and booth attendance.
Success Factors:
- Five years of experience in a regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry.
- Knowledge and experience in building and executing marketing plans and communications programs.
- Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
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