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Global Field Marketing Leader
1 month ago
Epsilon is seeking a seasoned Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon's Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.
Key Responsibilities
- Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market
- Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide
- Ensure alignment and consistency in messaging and execution across regional teams
- Manage relationships with external partners, vendors, and agencies to support marketing efforts
- Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results
- Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment
- Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market
Requirements
- 10+ years of experience in field marketing, lead generation, or related roles
- Proven success in executing global marketing programs and initiatives
- Strong leadership and team management skills
- Bachelor's degree in Marketing, Business, or related field preferred
About Epsilon
Epsilon is a global company with more than 8,000 employees around the world. We've quadrupled our European business in the last three years, been acquired by Publicis Groupe for US$4.4 billion, and signed many of the world's well-known brands to our growing roster of European clients. We're disrupting traditional marketing and advertising technology industries, combining the two by harnessing our wealth of consumer insight, online behaviours and data to deliver personalised advertising to more than 200 million individuals.
