Paid Social Media Director
1 week ago
We are seeking a highly experienced Paid Social Account Director to lead our team and drive exceptional results for our clients. As a Paid Social Account Director, you will be responsible for developing and implementing paid social strategies that meet and exceed client business objectives.
Key Responsibilities- Lead the development and implementation of paid social strategies.
- Collaborate with the client servicing team to understand goals, objectives, and KPIs, translating them into actionable paid social media plans.
- Manage a team of 4 paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
- Oversee the planning, execution, and optimisation of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
- Monitor campaign performance and analyse data to identify trends, insights, and opportunities for optimisation.
- Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
- Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
- Take complete ownership of client relationships from a paid social perspective, acting as an escalation point for senior client stakeholders.
- Project manage the output of junior team members, ensuring the highest possible standards are met.
- Oversee and guide communication from junior team members to clients, ensuring timely, clear, and consistent responses.
- Deliver annual plans and forecasts with high accuracy based on experience.
- Confidently present at monthly and quarterly client reviews.
- Follow up all internal and client meetings with clear actions.
- Lead presentations to clients, setting an example for junior members in the succinct and confident communication of ideas.
- Regularly update clients on new product features, major industry trends, and shape their strategy to capitalise on these updates.
- Actively seek out new betas and opportunities for your clients.
- Demonstrate a deep understanding of clients' industries and competitors, tailoring strategic approaches accordingly.
- Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
- Guide the use of tools confidently to junior team members.
- Correctly assign tasks across your team according to experience while balancing workloads.
- Be accountable for the workflow and quality of your team's work, ensuring timely and high-standard delivery aligned to clients' strategies.
- Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
- Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
- Develop annual strategies that meet and exceed the business goals of core clients.
- Ensure every response to briefs includes a clear set of measurable KPIs, aligning all parties involved.
- Ensure reports and PCAs contain insightful commentary on performance, key optimisation's, and recommended next steps.
- Lead weekly team catch-ups, ensuring a clear agenda and sharing notes afterward.
- Have regular one-on-one catch-ups with your team members, sharing notes afterward.
- Set objectives for team members and organise bi-monthly catch-ups to monitor their progress.
- Create and maintain training and best practice documents.
- Contribute to the recruitment process of the team.
- Create case studies and award entries to help grow the recognition of the team.
- Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
- Experience in managing Direct Response and bottom-of-the-funnel Paid Social campaigns.
- Experience supporting new business pitches is desired but not essential.
- Proven experience in managing client relationships.
- Extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.).
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
- Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
- Exceptional organisational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
Sphere Digital Recruitment is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
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