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Digital Paid Social Media Director

2 months ago

london city of london, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time

About the Role:

We are seeking a highly skilled Paid Social Media Director to lead our team and drive exceptional results for our clients. As a Paid Social Media Director, you will be responsible for crafting and executing a paid social strategy that not only meets but surpasses client business objectives.

Key Responsibilities:

  • Lead the development and implementation of paid social strategies.
  • Collaborate with the client servicing team to understand goals, objectives, and KPIs, translating them into actionable paid social media plans.
  • Manage a team of paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
  • Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
  • Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
  • Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
  • Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.

Campaign Management:

  • Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
  • Be accountable for the workflow and quality of your team's work, ensuring timely and high-standard delivery aligned to clients' strategies.
  • Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
  • Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
  • Ensure reports and PCAs contain insightful commentary on performance, key optimizations, and recommended next steps.

Candidate Requirements:

  • Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
  • Experience supporting new business pitches is desired but not essential.
  • Extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.).
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
  • Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
  • Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

Sphere Digital Recruitment is a leading digital recruitment agency, and we are committed to helping our clients find the best talent in the industry. If you are a highly skilled Paid Social Media Director looking for a new challenge, please get in touch with us to learn more about this exciting opportunity.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.