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Freelance Paid Social Media Director
2 months ago
About the Role:
Sphere Digital Recruitment | Best Small Company 2022 is seeking a seasoned Paid Social Media Director to spearhead our team's efforts in delivering exceptional results for our clients. As a Paid Social Media Director, you will lead a dynamic team to drive top-tier performance for a diverse portfolio of clients. Your mission is to craft and execute a paid social strategy that not only meets but surpasses client business objectives.
Key Responsibilities:
- Lead the development and implementation of paid social strategies that align with client goals and objectives.
- Collaborate with the client servicing team to understand client needs and translate them into actionable paid social media plans.
- Manage a team of 4 paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
- Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
- Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
- Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
- Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
- Project manage the output of junior team members, ensuring the highest possible standards are met.
- Oversee and guide communication from junior team members to clients, ensuring timely, clear, and consistent responses.
- Lead presentations to clients, setting an example for junior members in the succinct and confident communication of ideas.
Campaign Management:
- Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
- Be accountable for the workflow and quality of your team's work, ensuring timely and high-standard delivery aligned to clients' strategies.
- Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
- Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
- Ensure reports and PCAs contain insightful commentary on performance, key optimizations, and recommended next steps.
- Set objectives for team members and organize bi-monthly catch-ups to monitor their progress.
- Create case studies and award entries to help grow the recognition of the team.
Candidate Requirements:
- Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
- Experience supporting new business pitches is desired but not essential.
- Extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.).
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
- Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
