Head of Marketing Strategy Development

2 days ago


High Wycombe, Buckinghamshire, United Kingdom Instron Corporation Full time
Job Description:

This is a high-level leadership position responsible for developing and implementing marketing strategies to drive business growth and expansion in the European market.

The successful candidate will have a strong background in product management, with experience in managing complex product portfolios and developing go-to-market strategies. They will be able to analyze market trends, identify opportunities, and develop value propositions that meet customer needs.

Instron Corporation is a global organization that designs, manufactures, sells, and services materials testing systems. The company operates in a competitive market, and this role requires a deep understanding of B2B capital equipment sales and marketing.

Key Responsibilities:

  • Develop and implement marketing strategies to drive business growth and expansion in the European market
  • Analyze market trends and identify opportunities for new business development
  • Work closely with cross-functional teams, including sales, engineering, and commercial stakeholders, to develop and execute go-to-market strategies
  • Lead the Product Management function to compile and analyze internal data, and leverage inputs from sales and engineering to develop market share growth strategies

Requirements:

  • Technical or scientific education and passion for technology and customer-driven innovation
  • Proven ability to conduct research related to customers, industries, and competitors that contributed to achieving business objectives
  • Demonstrated experience managing a P&L and delivering results through others, highly desirable
  • Understanding and experience in B2B capital equipment sales and marketing in a global environment

Benefits:

  • Competitive compensation package
  • 25 days holiday, plus bank holidays
  • Holiday purchase
  • Medical insurance
  • Generous pension scheme
  • Cycle to work scheme
  • Electric vehicle scheme

Location: This position is located at our European headquarters in High Wycombe, UK.

Salary: £80,000 - £110,000 per annum, depending on experience.



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