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Marketing Director

2 months ago

London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Marketing Manager Job Description

EMR | Specialist in Marketing Recruitment is seeking a skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing integrated marketing campaigns, managing the website, content marketing, and event management.

Key Responsibilities:

  • Collaborate with key business units to define marketing requirements for campaigns and ensure alignment with business objectives.
  • Design and execute e-marketing and events campaigns to improve brand awareness and drive business results.
  • Work closely with stakeholders to create thought leadership articles, blogs, and other client and broker communications across all digital channels.
  • Partner with the digital agency to optimize the website for content, accessibility, and user experience.
  • Ensure all digital platforms are up-to-date and compliant with brand guidelines.
  • Analyze e-marketing, social, and web data to identify trends, benchmarks, successes, and areas for improvement.
  • Lead and manage major broker and insurance events in the campaign calendar.
  • Ensure marketing information is accurate and up-to-date on all Marketing & Communications operational platforms.
  • Enforce branding guidelines across all marketing communications.

Requirements:

  • Preferably 2+ years of experience in B2B insurance or B2B financial services.
  • Strong presentation, writing, and editing skills.
  • Effective knowledge of CRM, Marketing Automation, Web, and e-marketing.
  • Ability to translate technical information into clear, concise prose for various audiences.
  • Strong interpersonal skills with the ability to interact effectively with internal and external business partners.
  • Solid knowledge of Microsoft Office Suite, Salesforce, Pardot, and other business-related software.
  • UK experience only.
  • No sponsorship will be given.

Salary and Benefits:

£55-60,000 + Bonus + Benefits

3 days in the office