Digital PR Strategist

7 days ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach includes technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics, ensuring we can fully realize our vision and maintain our leadership in the rapidly evolving global industry.

The Role

This individual will be responsible for SEO link building and outreach to enhance the online presence of Myprotein websites. Their goal is to secure online coverage and acquire earned links.

Key Responsibilities:

  • Develop and execute comprehensive digital PR strategies to improve the online presence of Lookfantastic and beauty brands in Organic Search.
  • Direct efforts to secure online coverage and build SEO-friendly backlinks using advanced tactics and a deep understanding of SEO best practices.
  • Maintain strong relationships with key media outlets, journalists, and online stakeholders to promote content and secure high-quality backlinks.
  • Guide the creation of press releases, email outreach templates, and engaging content that aligns with brand messaging and SEO goals.
  • Conduct in-depth market research to stay ahead of industry trends and competitor strategies.
  • Analyze and report on the effectiveness of digital PR campaigns, providing insights and recommendations for continuous improvement.
  • Collaborate with internal teams and external agency partners to ensure a cohesive and effective digital PR strategy.

Requirements:

  • Proven experience in digital PR and SEO.
  • Excellent written and verbal communication skills, with the ability to influence and engage diverse stakeholders.
  • Creative thinking with the ability to develop innovative PR strategies.
  • Ability to manage multiple projects effectively and meet tight deadlines.
  • Strong organizational and prioritization skills.
  • Knowledge of SEO, content marketing, and digital media.
  • Proficiency in Microsoft Office.
  • An interest in and understanding of the Beauty industry.

Benefits:

  • Competitive salary at a leading technology group.
  • Bonus scheme.
  • Onsite/remote health and wellbeing support.
  • THG Group Discounts.
  • Enhanced maternity and paternity leave.
  • Tech salary sacrifice scheme.
  • Bike to work scheme.
  • Learning and Development opportunities.

THG is committed to creating a diverse and inclusive environment and welcomes applications from all sections of the community.

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