Digital PR Executive

3 weeks ago


manchester, United Kingdom Cedarwood Digital Full time


Are you a Digital PR Executive looking to grow your career at an award-winning agency? Then this could be the role for you.


This is a hands-on role that will see you work across campaigns to land client coverage and links straight from the start. Essentially, you’ll be creating engaging stories based around our clients and their products to attract media attention. So, an eye for a good story and a thirst to get your clients featured in top newspapers and magazines is essential.


This role promises tonnes of variety, with no two days looking the same. From sending out Christmas trees for journalists to review to working with a legal client to analyse Coronation Street storylines, this is a varied role that is perfect for someone who thrives in a fast-paced environment & has good analytical skills. On top of good analytical skills, you’ll have good written and verbal skills, as well as good organisation skills in order to manage media lists and our journalist database, you'll also be able to keep on top of admin-related tasks such as updating these lists & databases when required.


The Main Responsibilities of the Digital PR Executive will be:


  • Create stories about client products and services to generate media coverage online
  • Monitor media trends and tap into these when relevant to secure coverage - both proactive and reactive newsjacking
  • Monitoring news on a daily basis
  • Use our media database to source relevant contacts and build relationships with journalists
  • Interview clients and create content for thought leadership articles, to be placed on industry blogs and magazines
  • Client communication - regular client communication including report
  • Delivering regular backlinks across outreach campaigns
  • Campaign ideation - creating effective campaign ideas



Key skills required:


  • Minimum 1 year's experience in Digital PR
  • Experience in digital PR and outreach, with examples to back it up
  • Using PR databases, software and reporting platforms
  • Proven journalistic link building experience
  • Great writing skills
  • Communication skills



About Cedarwood Digital


Cedarwood Digital is a digital marketing agency specialising in PPC, SEO, Digital PR and content marketing. Our clients range from small businesses to large multinationals and cover a range of industries from home & gardening to jewellery to legal services.


We’re a young company, so we do things differently here. A small team of 13, we build close relationships with our clients and like to think of ourselves more as a remote marketing team than an external agency.


Because we’re a small team, we take a hands-on approach to everything we do. We thrive off learning new information and are always looking for ways to exceed expectations. So if you’re looking for a place where you’ll be encouraged and pushed to grow, then this could be the place for you.


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