Growth Marketing Director

10 hours ago


London, Greater London, United Kingdom Institution of Civil Engineers (ICE) Full time

Growth Marketing Director Job Description:

We are seeking an experienced Growth Marketing Director to lead our demand generation efforts and drive revenue growth at ICE. As a key member of our marketing department, you will bring innovative marketing capabilities and lead our investment in growth marketing techniques and channels. Reporting to the Marketing Director, you will collaborate with the sales team to align on agreed goals and drive qualified lead conversion.

Key Responsibilities:

  • Develop and implement effective marketing strategies to drive product awareness and interest
  • Create and execute campaigns that bring new prospects into the buying process
  • Plan activities to turn engaged audiences into qualified leads
  • Tailor content marketing programs to nurture leads for business conversations
  • Build a qualified lead pipeline that supports and enables sales growth
  • Collaborate with the sales team to align on agreed goals and ICPs
  • Work closely with key departments to deliver marketing strategies
  • Use data segmentation to plan relevant campaigns targeting specific industry sectors and buyer personas
  • Utilize data and analytics to track campaign effectiveness and optimize performance

About Us:

The Institution of Civil Engineers (ICE) is a rapidly growing business expanding its customer base and entering new international markets.

What We Offer:

  • An estimated salary of £60K-£65K + bonus
  • Hybrid working arrangements with 2 days/week in office and remote work options
  • A comprehensive benefits package including 25 days holiday + 8 Public holidays + Christmas shutdown
  • Professional development opportunities and training programs
  • A diverse and inclusive work environment

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