Senior Account Director Lead
7 days ago
Group M Worldwide Inc., a global leader in data and measurement-driven marketing, is dedicated to making advertising more valuable to the world. With over 15 years of partnership with Google, we have established ourselves as a world-class digital agency. Our team has fused Essence's performance and analytics expertise with MediaCom's scaled multichannel audience planning and strategic media expertise, creating a unique value proposition for our clients.
We are committed to delivering high-quality services and exceeding client expectations. As a result, we are seeking an experienced Senior Account Director to join our team.
Job DescriptionThe Senior Account Director will be responsible for managing and optimizing programmatic media activity across paid search, biddable display, paid social, and emerging platforms. This includes deploying platform knowledge, smart use of audience data, and developing industry-leading technology to facilitate 1:1 communication with our audience.
The ideal candidate will have experience working on Biddable or Programmatic platforms and possess excellent communication skills. Proficiency in Excel, Google AdWords Certification, and experience running campaigns across multiple countries/languages are also required.
Responsibilities- Manage and optimize programmatic media activity across multiple platforms.
- Develop industry-leading technology to facilitate 1:1 communication with our audience.
- Collaborate with the Programmatic Media Managers to create world-class programmatic plans.
- Conduct performance analysis, internal data maintenance, issue identification, and solution development.
- Oversight of junior team members, ensuring their work is checked and advising them on the correct course of action.
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