Senior Brand Manager

3 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

Job Purpose:

As a Senior Brand Manager at Halfords, you will be responsible for shaping and executing the company's brand strategy and content strategy across all customer-facing channels. Your goal will be to drive differentiation, improve brand metrics, and deliver clear and relevant creative content to reach key target segments.

You will lead a direct team and support the wider team and business in championing and delivering best-in-class creative, design, and content to reach the right customer at the right time.

Key Responsibilities:

  • Define and execute Halfords brand strategy to drive differentiation and improve brand metrics.
  • Develop and implement Halfords content strategy, leading and aligning all internal and external content developers to deliver verbal and visual creative assets.
  • Develop and deliver key strategic campaigns to drive brand awareness, active customer consideration, and understanding.
  • Lead an in-house team of creatives and manage key relationships with agency partners.
  • Own and manage key relationships with agency partners, including brand agencies, creative agencies, print, and production specialists.

Requirements:

  • Experience in a similar marketing role, preferably in the retail industry.
  • Experience of driving active brand preference within a competitive consumer business.
  • Experience in leading complex projects managing multiple cross-functional stakeholders.
  • Clear, collaborative communication style, with a knack for fostering meaningful stakeholder relationships.
  • Strong commercial acumen.
  • Proven expertise in working with data-driven insights to inform brand and creative direction.


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