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Senior Brand Strategist

2 months ago

Worcester, Worcestershire, United Kingdom Halfords Full time
Job Title: Senior Brand Strategist

Job Purpose:

As a Senior Brand Strategist at Halfords, you will be responsible for shaping and executing the company's brand strategy and content strategy across all customer-facing channels. Your goal will be to drive differentiation, improve brand metrics, and deliver clear and relevant creative content to reach key target segments.

Key Responsibilities:

  • Define and execute Halfords brand strategy to drive differentiation and improve brand metrics.
  • Develop and implement Halfords content strategy, leading and aligning all internal and external content developers to deliver verbal and visual creative assets.
  • Develop and deliver key strategic campaigns to drive brand awareness, active customer consideration, and understanding.
  • Lead an in-house team of creatives, including campaign teams, copywriters, photographers, videographers, designers, and packaging print specialists.
  • Own and manage key relationships with agency partners, including brand agencies, creative agencies, print, and production specialists.

Requirements:

  • Experience in a similar marketing role, preferably in the retail industry.
  • Experience of driving active brand preference within a competitive consumer business.
  • Experience in leading complex projects managing multiple cross-functional stakeholders.
  • Clear, collaborative communication style, with a knack for fostering meaningful stakeholder relationships.
  • Strong commercial acumen.
  • Proven expertise in working with data-driven insights to inform brand and creative direction.

Leadership Behaviours:

  • Ability to lead a team of creatives, providing guidance and clarity on what we need to do and how we need to do it.
  • Ability to lead agency partners, from strategists to creatives and into production.
  • Ability to create, communicate, and measure performance against plans, demonstrating clear ROI.
  • Ability to influence at a senior level.