Brand Strategy Executive
3 weeks ago
Job Purpose:
We are seeking a Brand Strategy Executive to shape and execute Halfords brand strategy & content strategy across Halfords Group brands, and Own & Owned brands. This role will drive differentiation, improve brand metrics (awareness, consideration and perception metrics), across all customer-facing comms channels.
The successful candidate will be responsible for delivering clear and relevant creative content (visual & verbal) to reach key target segments in the most compelling way, is on-brand and applied consistently across owned, earned and paid-for channels. This will involve basing all creative & content deliverables on market & consumer insight, aligning with commercial goals, covering key audiences and messaging throughout the year, for the Halfords Group brands.
The key responsibilities of this role include:
- To define and execute Halfords brand, own brand & owned brands strategy to drive differentiation and improve brand metrics through the funnel (from awareness & consideration to adoption of motoring and cycling products and services).
- To develop and implement Halfords content strategy, leading and aligning all internal and external content developers to deliver verbal and visual creative assets, across owned, paid for and earned channels, to effectively reach target audiences with relevant and compelling stories to elevate the Halfords brand.
- To develop and deliver key strategic campaigns (seasonal, promotional, category specific) TTL to drive brand awareness, active customer consideration and understanding.
- To lead an inhouse team of creatives – campaign team, inhouse copywriters, photographers, videographers, designers, packaging print specialists.
- To own and manage key relationships with agency partners – brand agencies, creative agencies, print & production specialists. Indirect support for media, social & PR agencies.
- Brand guardian through brand management and go-to support across the Halfords group for Halfords brands including customer-facing teams, internal people teams and corporate, plus group brands (inc. B2B).
The successful candidate will have the ability to develop strong cross-functional relationships with key stakeholders including:
- Within marketing: performance marketing, go-to market teams, CRM and loyalty teams.
- Supporting customer teams including insight, online including UI/UX & e-commerce.
Experience:
The ideal candidate will have experience in a similar marketing role, preferably in the retail industry. They will have the ability to influence outside of direct line responsibility – particularly critical with commercial functions / buyers to align on upcoming range changes, supplier relationships alongside media / channel strategy.
Key skills and qualifications include:
- Experience of driving active brand preference within a competitive consumer business.
- Experience in leading complex projects managing multiple cross functional stakeholders.
- Clear, collaborative communication style, with a knack for fostering meaningful stakeholder relationships.
- Strong commercial acumen.
- Proven expertise in working with data-driven insights to inform brand and creative direction.
Leadership Behaviours:
- Can lead a team of range of creatives, providing guidance and clarity on what we need to do and how we need to do it.
- Can lead our agency partners – from strategists, planners through to creatives and into production.
- Can create, communicate and measure performance against plans, demonstrating clear ROI.
- Ability to influence at a senior level.
-
Senior Brand Manager
1 month ago
Worcester, Worcestershire, United Kingdom Halfords Full timeJob Purpose:As a Senior Brand Manager at Halfords, you will be responsible for shaping and executing the company's brand strategy and content strategy across all customer-facing channels. Your goal will be to drive differentiation, improve brand metrics, and deliver clear and relevant creative content to reach key target segments.You will lead a direct team...
-
Senior Brand Strategist
4 weeks ago
Worcester, Worcestershire, United Kingdom Halfords Full timeJob Overview:We are seeking a Senior Brand Strategist to shape and execute Halfords brand strategy & content strategy across Halfords Group brands, and Own & Owned brands, to drive differentiation, improve brand metrics (awareness, consideration and perception metrics), across all customer-facing comms channels.The ideal candidate will have experience in a...
-
Senior Brand Strategist
4 weeks ago
Worcester, Worcestershire, United Kingdom Halfords Full timeJob Overview:We are seeking a highly skilled Senior Brand Strategist to join our team at Halfords. As a key member of our marketing department, you will be responsible for shaping and executing our brand strategy across all customer-facing comms channels.Your primary focus will be on driving differentiation, improving brand metrics, and delivering clear and...
-
Worcester, Worcestershire, United Kingdom Caremark Ltd Full timeJob Title: Marketing ManagerAt Company, we are seeking a skilled Marketing Manager to lead our brand development and strategy efforts. Key responsibilities will includeDeveloping and implementing marketing campaigns that drive engagement and conversionManaging our brand voice and messaging across all channelsCollaborating with the sales team to align...
-
Marketing Manager
3 weeks ago
Worcester, Worcestershire, United Kingdom Worcester Polytechnic Institute Full timeWe are seeking a Marketing Manager - Brand Development to join our team. This role will be responsible for developing and executing marketing strategies to drive brand growth and customer engagement.Develop and implement marketing plans to achieve business objectives.Collaborate with cross-functional teams to ensure brand consistency and messaging.Monitor...
-
Marketing Specialist
3 weeks ago
Worcester, Worcestershire, United Kingdom Sonderwell Full timeJob Title: Brand Marketing SpecialistAs a Brand Marketing Specialist at {company}, you will be responsible for developing and executing marketing strategies to promote our brand and products. Key responsibilities include:Developing and implementing branding campaigns across multiple channelsCollaborating with cross-functional teams to ensure brand...
-
Marketing Specialist
3 weeks ago
Worcester, Worcestershire, United Kingdom Sanctuary Group Full timeJob Title: Marketing SpecialistJob Description: We are seeking a Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing brand development strategies to drive business growth. Key responsibilities include creating and executing marketing campaigns, analyzing market trends, and collaborating with...
-
Marketing Specialist
3 weeks ago
Worcester, Worcestershire, United Kingdom Iris Care Group Full timeAbout the RoleWe are seeking a skilled Marketing Specialist to join our team. The ideal candidate will have a strong background in brand management and be able to develop and implement effective marketing strategies.Key ResponsibilitiesDevelop and execute marketing plans to achieve business objectivesManage and maintain the brand's online presenceCollaborate...
-
Loyalty Brand Graduate Position
4 weeks ago
Worcester, Worcestershire, United Kingdom Worcester Bosch Full timeJob Title: Loyalty Brand GraduateJob Summary: We are seeking a highly motivated and organized Marketing Graduate to join our team at Worcester Bosch. As a Loyalty Brand Graduate, you will play a key role in supporting the delivery of our industry-leading B2B Loyalty Programme.Key Responsibilities:Create engaging content for the Loyalty Programme, including...
-
Business Strategy Consultant
3 weeks ago
Worcester, Worcestershire, United Kingdom Halfords Full timeJob RoleAs a key member of the Halfords strategy team, the successful candidate will provide critical support to Strategy Managers by delivering robust analytical insights. This will involve working across multiple propositions and areas of focus simultaneously to drive strategic planning and decision-making for the business.The ideal candidate will have a...
-
Marketing Specialist
3 weeks ago
Worcester, Worcestershire, United Kingdom Worcester Polytechnic Institute Full timeKey Responsibilities:• Develop and implement brand management strategies to enhance market presence and customer engagement.• Collaborate with cross-functional teams to create engaging marketing campaigns that align with brand vision.• Analyze market trends and competitor activity to inform branding decisions.
-
Academic Board Director
1 month ago
Worcester, Worcestershire, United Kingdom Finegreen Executive Full timeFinegreen Executive is seeking a visionary leader to join our Academic Board as a Chief Executive Officer. As the most senior leader, you will be responsible for leading our organisation, which operates across two counties, delivering mental health and community services from cradle to grave. Our trust has an excellent workforce, but we face challenges such...
-
Public Relations Specialist
1 week ago
Worcester, Worcestershire, United Kingdom Royal Life Saving Society UK - RLSS UK Full timeJob OverviewWe are seeking a highly skilled Public Relations Specialist to join our team at Royal Life Saving Society UK (RLSS UK). This is an exciting opportunity for a motivated individual to develop and implement effective PR strategies, promoting the charity's brand and mission.Key Responsibilities:Brand Promotion: Collaborate with the charity...
-
Marketing Specialist
3 weeks ago
Worcester, Worcestershire, United Kingdom Arcus Solutions Full timeWe are seeking a skilled Marketing Specialist to join our team and contribute to the development of our brand. The ideal candidate will have a strong understanding of marketing principles and be able to create effective marketing campaigns.Develop and implement marketing strategies to increase brand awarenessCollaborate with cross-functional teams to achieve...
-
Financial Leadership Position
4 weeks ago
Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full timeAs a key member of the CY Executive Resourcing team, we are seeking a highly skilled and experienced Director of Finance to lead our financial and operational strategy.Key responsibilities include:Providing leadership and guidance to senior leaders and budget holders on all finance matters, processes, and reporting.Developing and implementing financial plans...
-
Technical Strategy Lead
4 weeks ago
Worcester, Worcestershire, United Kingdom KAG Recruitment Consultancy Ltd Full timeJob Title: Solutions ArchitectKAG Recruitment Consultancy Ltd is seeking a skilled Solutions Architect to join their team in Worcester. The successful candidate will contribute to the development of technical strategy and provide technical guidance to delivery teams.Key Responsibilities:Develop and implement technical strategy to drive business growth and...
-
Financial Leadership Position
4 weeks ago
Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full timeDirector of FinanceAs a key member of the CY Executive Resourcing team, you will lead the development and implementation of financial and operational strategies. This will involve reviewing and improving systems and processes to enhance efficiency, as well as providing guidance and support to senior leaders and budget holders on all finance matters. Key...
-
Marketing and Brand Development Specialist
4 weeks ago
Worcester, Worcestershire, United Kingdom AES Full time £45,000 - £55,000Marketing Manager RoleA highly skilled Marketing Manager is required to drive sales and brand awareness across various sectors for AES, a global sports clothing and merchandise company. The successful candidate will lead the development of all marketing plans, ensuring the implementation of effective marketing strategies and monitoring, reviewing, and...
-
Digital Marketing Specialist
2 weeks ago
Worcester, Worcestershire, United Kingdom In Technology Group Full timeJob Title: Social Media ExecutiveWe are seeking an experienced Social Media Executive to join our team at In Technology Group Ltd. The ideal candidate will have a proven track record of developing and executing creative social media strategies that capture attention, increase engagement, and grow brand online presence.Key Responsibilities:• Develop...
-
Chief Financial Strategist
4 weeks ago
Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full timeDirector of FinanceCY Executive Resourcing is seeking a highly experienced and skilled Director of Finance to lead our financial and operational strategy. As a key member of our team, you will be responsible for reviewing and implementing changes to improve efficiency, while providing leadership, advice, and support to senior leaders and budget holders.Key...