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App Marketing Director

4 weeks ago

London, Greater London, United Kingdom interim Group Full time
Job Description

We are seeking an experienced App Marketing Manager to join our team at livil. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our mobile applications.

The ideal candidate will have a strong background in app marketing, with experience in user acquisition and engagement. You will be expected to drive user growth, engagement, and retention across various digital channels.

Key responsibilities include:

  • Developing and optimizing marketing campaigns on platforms like Google Ads, Facebook Ads, and Apple Search Ads.
  • Boosting app visibility and downloads across app stores through App Store Optimization (ASO).
  • Designing campaigns to increase user engagement via push notifications, in-app messaging, and email.
  • Building collaborations with automotive platforms and influencers to enhance visibility.
  • Making data-driven decisions and managing budgets for cost-effective campaigns.
  • Working with designers to create engaging materials like ads and videos.
  • Conducting user interviews to gather insights for product and marketing improvements.

The salary for this position is estimated to be around $120,000 per year, depending on experience.

Requirements
  • Experience: 3+ years in app marketing, focused on user acquisition and engagement; experience in scaling user bases in international markets.
  • Skills: Expertise in tools like Google Ads and ASO strategies, with a solid understanding of mobile metrics (CPI, CTR, Retention).
  • Languages: Fluency in English and German.
  • Creativity & Collaboration: Innovative thinking and the ability to work cross-functionally with teams.