Digital Acquisition Lead
1 week ago
About the Role
We are seeking an exceptional Senior Digital Acquisition Executive to join our fast-growing marketing team at The Citation Group. As a key member of our team, you will play a crucial role in driving our digital strategy and delivering results-driven marketing campaigns.
Key Responsibilities
- Develop and implement our PPC strategy to generate high-quality leads and drive conversions
- Collaborate with our brand, content, and acquisition teams to deliver engaging online content and resources
- Analyse digital marketing analytics to inform data-driven decisions and optimise campaigns for improved performance
- Work closely with our SEO and digital experience team to maximise synergies and drive business growth
- Liaise with external agencies to continually optimise campaigns and improve results
- Utilise Salesforce CRM to track successes and inform future marketing initiatives
- Stay up-to-date with the latest PPC and SEM trends to ensure our marketing strategy remains competitive and effective
About You
To be successful in this role, you will have a proven track record of generating high-volume lead generation activity and conversion using digital tools. You will possess strong Google Analytics knowledge, channel marketing analytics, and e-commerce/digital P&L expertise. Excellent communication skills, the ability to make commercial decisions based on insight and analysis, and experience working alongside agencies are also essential.
What We Offer
In return for your expertise and dedication, we offer a competitive salary, 25 days of holiday, and a range of additional perks, including healthcare cash plans, birthday bliss, and growing families support.
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