Digital Acquisition Manager
3 months ago
The role
We are looking for a results-focused, enthusiastic, and forward-thinking Digital Acquisition Manager to join the central marketing team at The Citation Group.
Working within a team of digital delivery specialists, you will own and drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy.
You will have experience in managing large budgets, working with senior stakeholders, possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.
You’ll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years.
Support with the development and implementation of the digital strategy Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs Work alongside brand, content and acquisition teams to deliver engaging and relevant online content/resources Review analytics and produce reports to analyse with the Digital Lead Work alongside the internal SEO/digital experience team to maximise synergies Work alongside Digital Marketing and Dev agencies to continually optimise campaigns and improve performance Use Salesforce CRM to track successes and inform changes Liaise with the wider marketing team to maximise collaborative online opportunities Understand the full sales cycle and the value of PPC leads within that sales cycle Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information. Keep abreast of PPC and SEM trendsAbout you
Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment Proven experience in generating large volume lead generation activity and conversion, using digital tools. Strong Google Analytics knowledge and channel marketing analytics Knowledge of e-commerce / digital P&L Excellent communication skills and the ability to make commercial decisions based on insight and analysis Ability to use data to deliver marketing campaigns and gain audience insight Experience of working alongside agencies Knowledge of Google Tag Manager and conversion tracking Comfortable using CMS applications HTML experience would be great but is by no means a mustHere’s a taste of the perks we roll out for our extraordinary team members:
25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays. Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU. Post-Wedding Bliss: Newlyweds, we’ve got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness. Growing Families : We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family. Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best. Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.-
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